Tuesday, June 7, 2016

LipIce Sheer Colour Strawberry

Rohto-Mentholatum recently signed Kim Jae-Kyung to endorse its LipIce range. Kim began her career in 2008 and is best known as the leader of K-Pop group Rainbow. "Kim Jae-Kyung shares many similarities with the LipIce brand. She is a classic Korean beauty with naturally beautiful lips and she exudes a youthfulness which is exciting to leverage on. We are happy to have her as the new face for the brand," enthuses Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.

Name: LipIce Sheer Color Strawberry
Price: RM 15.80 for 2 g
Made in: China

The LipIce Sheer Colour ensures 10-hour moisture with Argan Oil, Beeswax, Shea Butter, Macadamia Ternifolia Seed Oil, Meadowfoam Seed Oil and Aloe Extract, whilst smoothening fine lines with Commiphora Mukul Herb Extract. Aside from all those juicy ingredients, it also contains antioxidant Vitamin E to protect the lips against damaging environmental elements.

Designed to work like magic on the lips, the newly upgraded formula glides on clear and changes to a natural sheer pink unique to the individual in just a few seconds. This means a fuchsia berry shade, for all colour changing lip products inevitably turn into this unbecoming shade once on my lips.

Swatched on my hand

If the colour was a little more me, I would never part with it for it instantly pulls together a look; the colour payoff of a lipstick but the sheen of a hydrating balm. The other thing I really enjoyed about it is the strawberry milk scent - it is yumminess personified! Sorry, the inner child within is making herself heard loud and clear, haha!

The LipIce Sheer Colour is available in three variants namely Strawberry, Shimmer and Fragrance Free for RM 15.80 each at all leading pharmacies and major supermarket outlets.

The full ingredient list for LipIce Sheer Colour Strawberry:
Macadamia Ternifolia Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Microcrystaline Wax, Copernicia Cerifera (Carnauba) Wax, Butyrospermum Parkii (Shea Butter), Argania Spinosa Kernel Oil, Flavor, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Caprylic/Capric Triglyceride/Commiphora Mukul Resin Extract, Red 27 (CI 45410:1), Tocopheryl Acetate, Mineral Oil/Cocos Nucifera (Coconut) Oil/Aloe Barbadensis Leaf Extract.

Disclosure: Press sample.