Wednesday, April 27, 2016

Maybelline Tells Malaysian Girls To 'Make It Happen'

Malaysia's No. 1 makeup brand launched a brand new tagline on April 5th - Make It Happen - created to spur young women on in their journey of pursuing their dreams without doubts and fear, and instead with confidence, positivity and creativity that comes with the use of makeup.

"What Maybelline does is to offer the transformative power of make-up to help young women make things happen. When she looks into the mirror to put on her make-up, a girl is not just accentuating her features, but also boosting her confidence, expressing her creativity, solving problems, showing her beauty and looking at herself, and the world, in a more positive light," Pink Fong, Marketing Manager of Maybelline New York Malaysia summarised.

Maybelline New York also highlighted a group of women who embodies the spirit of Make It Happen in the pursuit of their life dreams. They included Malaysian 'IT' girls from diverse background and interest who share a common passion in pursuing their own life goals as well as finalists of Asia's Next Top Model 4 reality show, which Maybelline New York is the proud official makeup sponsor.

According to Fong, these girls represent Malaysian women as they are today and their stories will serve as inspiration to other Malaysian women to go forth fearlessly to follow their dreams. These 'IT' Girls consist of Malaysia's only contestant at Asia's Next Top Model 2016, Nuraini Mohd Noor or more affectionately known as 'Tuti'; artepreneur and jewellery designer Harmini Asokumar; actress Nur Elisya Mohd Faisal; Youtube singer Johanis Mohd Sani; beauty and lifestyle vlogger Wong Jie Xhia; and freelance model Noorzamrina Hj Zamrin.

Strutting with them were Angie Tan and Adillah, Singapore's and Indonesia's finalists of Asia Next Top Model 4. Find out more about the power of transformation through Maybelline makeup in the 'IT' Girls look book, now available on and hashtag the look that you like or carry #MaybellineITGirls.

With the wide availability of Maybelline products in all major stores and pharmacies, the brand's Make It Happen message will reach Malaysian girls from all walks of life, inspiring them to make their mark in the world and conquer all odds.