Friday, April 15, 2016

Laneige Waterful Sharing Campaign 2016

Laneige Malaysia has once again launched its annual Waterful Sharing Campaign and this year, the brand collaborates with Global Peace Foundation (GPF), an international non-profit organisation in offering water relief to 500 Orang Asli residents living in the remote areas of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.

Currently, both the villages do not have access to clean treated water and have been consuming untreated surface water from river or ponds for drinking, cooking and washing. According to Dr Teh Su Thye, CEO of GPF, "Daily water supply comes only from a pond or river nearby and sometimes villagers complain of dirty water especially during the monsoon season. While skin rashes are among the common symptoms being reported thus far, drinking contaminated water in the long run is more likely to cause serious health issues such as water-borne diseases, and in some cases death."

From left: Foong Winnie, Brand GM of Laneige Malaysia; Margaret Chin, GM of Amorepacific Malaysia; Y.Bhg Tan Sri Zaleha Ismail, Chairman of GPF Malaysia; Dr Teh Su Thye, CEO of GPF Malaysia

Through this campaign, Laneige targets to raise RM 80,000 through the sale of its Water Bank Limited Edition Water Bottle, which will be sold for RM 10 with every purchase of any Water Bank products; or RM 40 without the purchase of the Water Bank products. All proceeds from the sale will be channeled towards the Laneige Waterful Sharing Campaign 2016 Fund to facilitate the installation of two water filtration systems - one for each village.

Designed and developed by a local company, RIVIVA, the water filtration system effectively generates up to 16,000 litres of clean water a day for the villagers. It is a non-electric system that includes a unique siphon backwash feature and contains microfiltration as well as ultrafiltration membranes effective in the removal of impurities without the use of chemicals. This simple and reliable solution can be easily maintained without skilled manpower.

The Waterful Sharing Campaign 2016 will be held over a duration of 3 months - May 1st to July 31st. To support this campaign, you can head to Laneige's Beauty Road at Mid Valley Megamall's Centre Court from May 2nd to 8th or any of Laneige's beauty counters and boutiques nationwide to purchase any one of the three Water Bank Limited Edition Water Bottles.

More information on Laneige Malaysia's Waterful Sharing Campaign is available on