Saturday, January 16, 2016

SK-II Chinese New Year Countdown Party

Since launching the iconic Facial Treatment Essence 35 years ago, SK-II has transformed the skin of millions of women around the world. As you well know, Chinese New Year is fast approaching, so it is only fitting for SK-II to commemorate this important festival with a limited edition Facial Treatment Essence design.

The New Phoenix Limited Edition design combines paper cutting or 'jiǎnzhǐ' with an image of a phoenix, a symbol of female empowerment, to express virtue, elegance and rebirth. This not only pays tribute to the traditional Chinese art form, but reinforces SK-II's commitment to empowering women to bring in spring with hope and confidence, encourage them to believe in themselves and take hold of their destinies.

From left: Lawrence Wong, Mid Valley ED Daniel Yong, AEON MD Nur Qamarina Chew, P&G Country CEO Nicolas de La Giroday and Soo Wincci with the 2 framed calligraphy presented to Mid Valley and AEON

The launch at the ‪#‎changedestiny‬ World atrium in Mid Valley Megamall on January 7th was an impressive affair: The Black Royals opened with a dance performance aptly titled 'Embracing the Phoenix Reborn', followed by a paper cutting showcase by Master Kow. A dialogue session with celebrities Wong and Soo ran simultaneously and culminated with them unfurling Master Kow's masterpiece.

The event drew to a close after the skincare and makeup demonstration by SK-II Malaysia Trainer Denise Loong and celebrity MUA Sheng Saw. I didn't get take too many photos as I was so busy chatting to everyone and soaking in the atmosphere, so the pictures in this post are courtesy of the official photographers. They take nicer ones anyways, so there is no harm done, haha!

Along with the other lovely ladies and gentlemen in attendance, I was treated to delicious canapés and refreshing juices. Side note: I thoroughly recommend the shrimp on crackers. They are finger licking good!

SK-II Facial Treatment Essence New Phoenix Limited Edition (RM 620 for 230 ml) is available at all SK-II counters for a limited period.