Friday, June 26, 2015

Etude House Precious Mineral Any Cushion SPF50+ PA+++ (2015)

Originally released in 2013, Precious Mineral Any Cushion SPF50+ PA+++ is given a face lift in 2015. The new iteration has an improved staying power for pearly, bright skin all day long.

Name: Etude House 에뛰드하우스 Precious Mineral Any Cushion 진주알 맑은 애니 쿠션 SPF50+ PA+++ W13 Natural Beige 내추럴 베이지
Price: US$ 18 for 15 g
Made in: Korea

The first thing I noticed is the texture: watery, weightless and how quickly it blended in. I was able to achieve medium coverage with some careful layering - it evens out the skin tone without coming off mask-like. For dark circles, blemishes and the lot, a concealer will be required.

W13 Natural Beige, the shade shown in the picture below, is a neutral ochre. It does not lean too much towards the pink or the yellow side. It is right smack in the middle. Well to me, everything is on the pink side (because I am terribly yellow) so take this with a pinch of salt and trust your sight instead, hah!

It targets those with a fondness for matte finishes. The sebum controlling formula (rendered ineffective against my oil glands) manages to last a full day on my face with slight pooling in the pores on the nose. Naturally, I had some help from a primer and a glow inducing setting mist to lock everything in (yes, I like my mug dewy!).



While I prefer the Moist version, perhaps some of you will find this more to your liking? It costs US$ 18 on

Cushion reviews that may interest you:
Precious Mineral Any Cushion SPF50+ PA+++ (2013)
Precious Mineral Magic Any Cushion SPF34 PA++
Precious Mineral Moist Any Cushion SPF50+ PA+++

The full ingredient list for Precious Mineral Any Cushion SPF50+ PA+++:
Water, Cyclopentasiloxane, Zinc Oxide (CI 77947), Titanium Dioxide (CI 77891), Ethylhexyl Methoxycinnamate, Methyl Trimethicone, Dicaprylyl Carbonate, Cyclohexasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Niacinamide, Acrylates/Ethylhexyl Acrylate/Dimethicone Methacrylate Copolymer, Sorbitan Isostearate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenyl Trimethicone, Sodium Hyaluronate, Mother Of Pearl, Methyl Methacrylate Crosspolymer, Aluminum Hydroxide, Sodium Chloride, Disteardimonium Hectorite, Trimethylsiloxysilicate, Stearic Acid, Triethoxycaprylylsilane, Caprylyl Glycol, Glycerin, Disodium EDTA, Ethylhexylglycerin, Adenosine, Alcohol, Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Fragrance.

Disclosure: Pink Bird sample.