Wednesday, September 12, 2012

Aqualabel Bright White EX

Touted as the high street alternative to its higher end sister, Shiseido White Lucent Intensive Spot Targeting Serum, both Intensive Spot Targeting Serum and Bright White EX feature the same cutting-edge ingredient: m-Tranexamic Acid.

M-Tranexamic Acid was discovered to suppress melanocyte activation and its effectiveness in brightening products was approved by the Japanese Ministry of Health, Labour and Welfare in 2002.

Name: Aqualabel アクアレーベル Bright White EX シミ対策美容液
Price: RM 79.90 for 45 ml
@cosme rating: 4.2
Release date: 21.2.2009

This serum has a light fluid texture. It absorbs almost instantly and leaves my skin feeling soft and smooth to the touch.

My skin looks glowy and radiant these days and this serum kept it up. What is also fabulous about it is the lack of a scent (Intensive Spot Targeting Serum smells strongly of alcohol).

For more intensive results, I smooth on a liberal amount before using a brightening sheet mask on top. The aftereffect is amazing, my face looks super fair and supple.

I read about layering serums under sheet masks from several Taiwanese blogs (they were using the Bright White EX serum) and those bloggers had nothing but praise for this technique.

On the downside, it does not seem to do a thing for hyperpigmentation. Perhaps I have not been using it long enough for my hyperpigmentation (old and very stubborn) to vanish? Sometimes it takes a couple of bottles and a lot of patience for results to materialise...

The full ingredient list for Bright White EX:

Disclosure: Press sample.


popcorn3148 said...

hhahah it doesn't do a thing for hyperpigmentation? then im definitely skipping this thing. :)

Jennifer Huang said...

Hmm, never knew that, may just try layering a sheet mask after using serum next time :D thanks for the tip~~ ^^

Makeup Morsels said...

Super fair and supple? Ohh gimme! I've never heard of the serum + mask technique, definitely gotta try that soon :)

shinyprettythings said...

sounds very promising! will pick this up when I go to japan :D

diana.paperdollrevenge said...

Sounds like you got some really amazing results, especially at drugstore price! I've always seen Aqualabel products but never read enough positive reviews to try them myself. I'll have to keep this review in mind next time!

Cel Chan said...

Interesting review, thank you. Will def try layering serum under a sheet mask too.

saccharine0158 said...

ohhhhh!!!! i wanna try this! :)