Wednesday, July 30, 2014

Gucci Chime For Change

Gucci Parfums is proud to announce a minimum pledge of $1 million to support Chime for Change projects through the sales of five designated iconic Gucci fragrances. With a unique donation code in each product, consumers will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice.

Each consumer has the power to change lives. For example, one voucher code can provide:
◆ 2 days of education, daily nourishment and primary healthcare for a student in Kenya
◆ tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
◆ a trained paralegal to woman denied legal rights in India to complete and process critical paperwork so she can obtain the title to her family land

Through its crowdfunding partner Catapult, Chime for Change has fully funded more than 280 projects in 81 countries through 87 non-profit partners. In addition to Catapult, Chime for Change strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, P&G Prestige and Twitter.

The faces of Gucci Parfums - Blake Lively, Evan Rachel Wood, James Franco and Chris Evans - join a long list of international celebrities personally supporting this project including, Madonna, Jennifer Lopez, Florence Welch and John Legend.

Blake Lively, the face of Gucci Première, says, "I am very excited that Gucci is giving back, not only through Chime for Change, but also through Gucci Première. I want to get involved in causes I believe in, and I know so many others that want to also get involved, but it's hard to know how. Often, it's through big organizations and you don't know exactly where your money is going or what effect you are having. With Chime for Change, you can really see the difference you're making."

Evan Rachel Wood, the face of Gucci Guilty, says, "I think it's great that Chime for Change and Gucci fragrances have teamed up. Obviously as a woman it's a cause that hits very close to home. Not only women should support this, but everyone. I think part of the point of the campaign is to not treat people differently because they are a man or a woman, but to treat people like they are human beings and with equality. Everyone deserves the same kind of opportunities and treatment."

The five participating Gucci fragrances:
◆ Flora by Gucci EdT RM 361 (75 ml)
Inspired by Gucci's iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.

◆ Gucci Guilty pour Femme EdT RM 270 (50 ml) and Gucci Guilty pour Homme EdT RM 291 (90 ml)
For the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel – the very scent of defiance.

◆ Gucci Première EdP RM 455 (75 ml)
Celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.

◆ Gucci Made to Measure EdT RM 305 (90 ml)
For a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.

To learn more about the campaign and the girls and women it reaches, visit
✤ Website:
✤ Facebook: Chime for Change
✤ YouTube: ChimeForChange

Disclosure: Press sample.


Makeup Morsels said...

This is quite cool! Nice to see them doing this, and I do love Guilty pour Femme.