Sunday, January 12, 2014

Senka Moisturizing Cream Lotion Refreshing (S)

The surveys made by Intage SRI* and Shiseido** helped Shiseido to narrow down the needs of the modern consumer: a simple moisturising skincare regimen at a moderate price. This lead to the inception of Moisturizing Cream Lotion in the third quarter of 2010.


Senka (a masstige brand under the Shiseido umbrella) Moisturizing Cream Lotion is a lotion made from moisturising cream. It is formulated with Royal Jelly GL*** and W Hyaluronic Acid**** and is free from fragrance and colour.

It comes in two variations, Refreshing (S) and Dewy (R). I went with Refreshing simply because it has a higher rating on @cosme.

Name: Senka 専科 Moisturizing Cream Lotion (Refreshing) 保湿クリームからつくった化粧水(さっぱり)
Price: RM 39.90 for 200 ml
@cosme rating: 4.3
Made in: Japan

The texture of this lotion is like a liquefied konnyaku jelly, if that makes sense. I have never seen any other lotions with this consistency.

You can pat the lotion with your fingers or swipe it onto your face with a cotton pad. Either way, the lotion will not leave a sticky film. Generally, I find five drops sufficient to do the trick.

This lotion alleviates tightness after cleansing and makes my face feel supple and plump. I think that it is one of the best moisturising lotions that I ever had the pleasure of using.



A reviewer on @cosme gave me the idea to decant some into an atomiser as she found it to work well as a facial mist. I tried it myself but the dense texture makes it impossible to get an even and fine mist. In order to make it work, you better have a heavy duty spray mechanism lying around waiting to be used or are keen on big squirts.

Moisturizing Cream Lotion retails for RM 39.90 and is available at Watsons outlets nationwide. Did you buy any lotions recently? Please share your new found love with me!

The full ingredient list for Moisturizing Cream Lotion (Refreshing):
Water, Dipropylene Glycol, Glycerin, Alcohol, Butylene Glycol, PEG/PPG-14/7, Dimethyl Ether, Methylparaben, Carbomer, Dimethicone, Aminomethyl Propanediol, PEG-60, Hydrogenated Castor Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminopropyl Dimethicone, Disodium EDTA, Sodium Hyaluronate, Royal Jelly Extract, Magnesium Chloride, Calcium Chloride, Sodium Acetylated Hyaluronate.

* Value base of low-end self-selection skin lotion market scale (¥ 0 - ¥ 1,000) from April 2009 to March 2010
** Implemented in July and November 2009, targeting users 15 - 69 years old
*** Royal Jelly Extract and Glycerin
**** Sodium Acetylhyaluronate and Sodium Hyaluronate